This campaign focused on visualising the outcomes of the “Evidence Map 2021–2024: Evidencing the Fairtrade Theory of Change.” Our work involved shaping the overall communication structure and translating complex findings into accessible, engaging formats. We developed a series of success stories based on interviews with farmers, placing their voices at the centre to make the impact of Fairtrade tangible and human. In parallel, we designed a one-page infographic and a set of social media visuals illustrating the Fairtrade Effect as a ripple of change.