FOQQUS
Point-of-sale (POS) system Landing page
Foqqus specializes in providing robust point-of-sale (POS) systems tailored for restaurants. They approached us to overhaul their landing page with the goal of enhancing user engagement and better communicating the value of their products.
CASE STUDY
cLIENT
FOQQUS
DELIVERABLES
Brand Guidelines
Logo
Web design
Foqqus' existing landing page was outdated and failed to effectively engage visitors. Key challenges included unclear navigation, a lack of compelling visuals, and inadequate information architecture, which resulted in a high bounce rate and low user interaction.
Research and Analysis:
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Conducted extensive user research, including interviews with restaurant owners and managers to understand their pain points and expectations from a POS system.
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Analyzed competitors' landing pages and industry benchmarks to identify best practices and opportunities for differentiation.
Challenge
UX Design:
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Developed user personas based on research insights to guide design decisions and ensure alignment with Foqqus' target audience.
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Created wireframes and prototypes focusing on improving information hierarchy, simplifying navigation, and emphasizing key features such as order management and reporting tools.
Lo-fi PROTOTYPES
UI Design:
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Applied a modern design language consistent with Foqqus' brand identity, featuring a clean and intuitive interface.
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Incorporated high-quality imagery of restaurant environments and POS hardware to visually communicate the system's capabilities and benefits.
ui design
Usability Testing:
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Conducted multiple rounds of usability testing with representative users, including restaurant owners, managers, and staff.
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Gathered qualitative feedback on usability, navigation clarity, and perceived value proposition to iteratively refine the design.
The redesigned landing page for Foqqus POS system achieved significant improvements:
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Enhanced User Experience: Usability testing revealed a 50% reduction in user confusion regarding navigation and feature discovery.
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Improved Engagement: Users spent more time exploring the landing page, indicating increased interest in Foqqus' POS solutions.
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Positive Client Feedback: Foqqus stakeholders expressed satisfaction with the revamped design's ability to effectively showcase their product offerings.
Conclusion
By leveraging thorough research, user-centered design principles, and iterative testing, we successfully transformed Foqqus' landing page into a user-friendly platform that resonates with their target audience. This project highlights our commitment to delivering impactful UX/UI solutions that meet our clients' strategic objectives.
Our website's design system establishes clear guidelines for typography, colors, and UI elements, ensuring consistent visual presentation across all pages. This systematic approach streamlines development and updates, enabling our team to deliver cohesive and user-friendly interfaces effectively.
Design system
Outcome
APPROACH
DER
TISCH