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To create this brand we thought about how cake makes us feel and immediately the dance of Matisse popped into our heads - it's about sharing a moment, celebrating life & being together. For Aleja we created a brand including illustrations, customisable cards and webdesign.
BRANDING &
ASSETS
It was so beautiful to think of cakes and pastries as more than foods - they’re emotions on a plate and stand for much more in our culture than simply food. We’ve been exploring all of the emotions cake make us feel: a warm hug, a meditational delight, a present like a bouquet of flowers and so much more.
Nestled in the heart of Armenia, our pastry shop is a delightful blend of flavors and textures. Meticulously crafted, each treat strikes the perfect balance of sweetness and richness. From buttery, flaky crusts to velvety fillings, our pastries are a harmonious fusion of high-quality ingredients
A
PERFECT
BALANCE
HAnd-drawn type font
REPOSTERIA ARTESANAL
REPOSTERIA ARTESANAL
UX/UI
Hand-drawn typefont
cLIENT
Aleja
DELIVERABLES
Brand Guidelines
Logo
Illustrations
UX/ UI Design
Customizable Cards
Pastry shop
ALEJA
DER
TISCH
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