cLIENT
PORFI.
DELIVERABLES
Brand Guidelines
Logo
Illustrations
Web Design
PORFI.

PORFI is an innovative food delivery app that connects users with a variety of nearby restaurants, allowing them to order food quickly and conveniently. The app features user profiles, favorite dishes and restaurants, photo galleries, and unique digital menus for direct ordering. We also created a landing page to promote the app and designed a system for restaurants to create their own interactive digital menus, complete with photos, prices, and color customization. Our goal was to create a user-centric, visually appealing app tailored to the preferences of Gen Z.
BRANDING &
web design
The main challenge was to design an app and promotional landing page that not only provided seamless food ordering but also resonated with the Gen Z audience. This required a fresh, youthful, and friendly brand identity, along with a user interface that was both engaging and intuitive. Additionally, the digital menu feature needed to be easy for restaurant owners to customize and update.
Challenge
our aproach
Research and Analysis:
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Conducted surveys and focus groups with Gen Z users to understand their preferences and behaviors when it comes to food delivery apps.
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Analyzed competitors to identify gaps and opportunities for differentiation.
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Developed a vibrant, unconventional color palette and playful typography to create a brand identity that stands out.
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Designed a logo and brand elements that reflect the fresh, youthful, and friendly nature of the app.
Brand Design


UX Design
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Created user personas based on research insights to guide the design process.
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Developed user flows and wireframes to ensure intuitive navigation and a seamless ordering experience.
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Focused on features such as user profiles, favorite lists, and digital menus to enhance user engagement.


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Designed high-fidelity mockups using the brand’s vibrant color scheme and playful typography.
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Incorporated visually appealing elements such as food photography and interactive icons to enhance the user experience.
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Ensured the design was responsive and visually consistent across different devices.
UI Design
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Developed an easy-to-use interface for restaurant owners to create and customize their own digital menus.
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Included options for adding photos, setting prices, and personalizing menus with colors to match their brand.
Digital Menu for Restaurants
Created a promotional landing page to highlight the features and benefits of the PORFI app.
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Conducted multiple rounds of usability testing with target users and restaurant owners to gather feedback and refine the design.
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Iteratively improved the app and landing page based on feedback, focusing on enhancing usability and overall satisfaction.
Usability Testing
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The PORFI app and landing page were well-received by users and stakeholders alike:
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User Engagement: Users appreciated the ability to save their favorite dishes and restaurants, and the digital menu feature was particularly popular.
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Restaurant Satisfaction: Restaurant owners found the digital menu creation tool easy to use and valued the ability to customize their menus.
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Brand Appeal: The vibrant, youthful design successfully attracted the Gen Z audience, setting PORFI apart from competitors.
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Positive Feedback: Received high praise for the app’s visual appeal and ease of use, with many users highlighting the fresh and friendly brand identity.
Outcome
By combining thorough user research, a strong brand identity, and a user-centered design approach, we successfully created an engaging and intuitive food delivery app and promotional landing page for PORFI. This case study demonstrates our commitment to delivering UX/UI solutions that not only meet functional requirements but also resonate with the target audience.
Conclusion
DER
TISCH